A healthcare social media agency can provide a large number of benefits and opportunities within your medical practice. Social media has now been adopted by people of all ages, and most use it daily. Healthcare social media isn’t just for marketing, it can be used for networking, and connecting with your patients and other healthcare professionals.
Healthcare Social Media Marketing for medical practices is when you leverage social platforms like Facebook, Instagram, Linkedin, etc. to showcase your practice on a more personal level. The goal is to connect with your current patients and help reach new potential patients with your social presence.
Being active on your social media channels will boost your digital profile and improve your website’s SEO as they go hand and hand. Social media gives you an outlet to share knowledge, expertise, health and wellness information, and anything pertaining to your practice.
We know first hand as healthcare social media marketers that success on social media is tied to the ability to get your physicians on camera. We also know that is way easier said than done. The truth is, patients want to hear directly from physicians and not about the latest staff birthday at the practice. That is why we developed and launched CaptureMD. A frictionless way for physicians to create social media ready videos and for practices to collect patient testimonial videos. Two of the most powerful pieces of content for now only social media, but advertising.
We deliver marketing growth strategies to our partner organizations that are developed by our team of medical marketing experts. Intrepy’s unique blend of digital and referral growth programs allows us to evolve the way patients are connecting to providers. We practice what we preach by delivering thought leadership content to our engaged network of healthcare marketers and providers with the goal of advancing our industry.
Patients come to practice social media profiles to learn and connect with providers. Healthcare social media handles for medical practices are not a “build it and they will come”. It is based primarily on investing in the 80/20 rule which means you focus 80-90% of your social media content creation on educational material, not practice promotion. That is what patients are looking for. To learn and invest in their health through different types of content such as videos, graphics, images, and more.
We know data is king when it comes to proving what patients were generated from the orthopedic marketing services you are investing in as a practice. Yet that can prove difficult with so many EHRs, PMs, CRMs, and the list goes on. That is why Intrepy Healthcare Marketing invested in developing our very own marketing analytics and ROI reporting dashboard to back up our services. You will be able to see not only the results of your marketing efforts but how many of those leads became patients in your EHR. Doesn’t that sound nice?
More and more physicians are turning to social media with the goal to connect directly with patients and colleagues to leave a legacy and become known in their field as a thought leader. There is no better way to do this than investing in video and audio content! Just check out the physician Tim Tollestrup MD who is utilizing Youtube and surgical videos to educate potential patients on high unique surgical procedures.
Each of our clients gets a dedicated healthcare social media marketing expert that supports and meets with them monthly for the development, implementation, optimization, and success of their medical social media marketing program. You will meet with your expert on a monthly basis for content planning and analytics evaluation. On top of that, you have 24/7 access to your marketing growth dashboard to see your analytics in real-time. For you, this means that you’ll have a social media team on your side to make sure everything is running smoothly, getting things done, and helping your practice grow.
